Starting your own brand has never been easier
Building a brand people love
has never been harder


In his new book Darryn Altclass invites you to sidestep today’s brand clutter and cultivate lasting devotion with timeless qualities people love.

“You had me hooked at the intro.” Tim H
“It’s so good! Clear, inspiring and practical.” Jo L
“Interesting and engaging from beginning to end.” Dan S


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building brands people love


This Way Please the agency and the book exist for one reason – to partner with passionate brand-builders to create brands people love. 


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A BATTLE FOR THE HEART

Think of all the successful brands you know. They’re not simply brands with the biggest advertising budgets or the largest social media followings. They’re the brands who’ve built the deepest bonds. In this inspiring and practical book Darryn Altclass invites you to cultivate lasting devotion by focusing on timeless brand qualities that people love.

“Beautifully written.” Liza-Jane S

“Love it. Beautiful guide for running a meaningful business. I’ll be investing in more for my leadership team and clients.” Paul S

“Given that I have 4 books on the go and 8 in my cupboard waiting in line, it’s remarkable that yours bumped the list.” Dan S

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