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Starting your own brand has never been easier
Building a brand people love
has never been harder


Discover how to sidestep today’s brand clutter with qualities people love.

“You had me hooked at the intro.” Tim H
“It’s so good! Clear, inspiring and practical.” Jo L
“Interesting and engaging from beginning to end.” Dan S


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building brands people love


This Way Please the agency and the book exist for one reason – to partner with passionate brand-builders to create brands people love. 


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A BATTLE FOR THE HEART

The most successful brands of our time are not the ones with the biggest advertising budgets or the largest social media followings, they’re the ones who’ve built the deepest bondsIn this inspiring and practical book Darryn Altclass invites you to cultivate devotion by focusing on timeless brand qualities that people love.

“Beautifully written.” Liza-Jane S

“Love it. Beautiful guide for running a meaningful business. I’ll be investing in more for my leadership team and clients.” Paul S

“Given that I have 4 books on the go and 8 in my cupboard waiting in line, it’s remarkable that yours bumped the list.” Dan S

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What is a brand story? Does my brand need one?

Laura, Roman, Yi and Alexis ask What is a brand story and does my brand really need one? Thanks guys for asking an important question. Let me start by saying that every brand has a story and communicates it either by accident or on purpose. The real question is, do you know what it is …