In 1932, a young carpenter named Ole Kirk Kristiansen was tinkering in his workshop in the village of Billund in Denmark. The Great Depression was in full swing and work was hard to find. To improve the design of his household products, Kristiansen began making tiny prototypes—miniature stepladders and ironing boards. But, instead of helping …
My neighbours dilemma The other day I was chatting to my elderly neighbour Molly. She was upset and worried. I asked her if she was ok and she replied by telling me that her wallet had been stolen while having a coffee at the shops. Yeah I know, pretty rough right! I felt for her. …
“I’m sorry, it was my mistake, I’ll fix it!” When was the last time you heard a company say that to you? Most likely never! A little while ago I had a disappointing encounter that reminded me of how easy it is to forget one of the most important aspects in building a brand … …
I read this today and I thought it was worth sharing. “Today’s generation mistakenly assumes we know more about people than any previous generation. In reality, our minds today are mostly crammed with technology, entertainment, and news. Past generations occupied their minds less with technology and more with people. Five minutes in an old book …
“They say the next big thing is here, that the revolution’s near, but to me it seems quite clear that it’s all just a little bit of history repeating.” Shirley Bassey Shirley knows the truth! It’s all just a little bit of history repeating. This is very relevant for marketers and anyone else trying to …
This is a question I get asked a lot. “When is the best time to post on Social Media?” The best way to answer that is to think about human behaviour. The 2015 Sensis Social Media Report looked at ‘How Australian people and businesses use social media’. The study found the two most popular times for people to …
Here is a common problem brand builders and business owners face. Like the hare in Aesop’s tale, they launch their brand and marketing plan with pace and promise but quickly run out of steam and get side tracked. I see this happen on every platform and channel — social media, email marketing, blogs, you name it. They …
This question is on the mind of every business owner and brand builder. “How can I stand out in an increasingly cluttered world?” It’s daunting to seek to get people’s attention in today’s message-heavy, fast-paced world. I know that fear well and spend my time creating ways to get people to see and engage with …
A few years ago I bought a toaster. It cost me $60 with free postage from an online store. It was a good toaster, well so the reviews suggested. But, it turned out to be pretty average. I as a bit annoyed but I put up with it, as you do. I was busy and …