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What is a brand story? Does my brand need one?

Laura, Roman, Yi and Alexis ask What is a brand story and does my brand really need one? Thanks guys for asking an important question. Let me start by saying that every brand has a story and communicates it either by accident or on purpose. The real question is, do you know what it is …

How to find why your brand matters

Last week I sent an email to my mailing list where I offered to answer any question they had about brand building. So far I’ve received some great questions. Thanks if you’ve already sent your question in, if not please feel free to jump on my email list and ask, or comment below. The following …

­How to stand out in a cluttered market

In 1932, a young carpenter named Ole Kirk Kristiansen was tinkering in his workshop in the village of Billund in Denmark. The Great Depression was in full swing and work was hard to find. To improve the design of his household products, Kristiansen began making tiny prototypes—miniature stepladders and ironing boards. But, instead of helping …

When a brand comes to the rescue. And why you must do the same.

My neighbours dilemma The other day I was chatting to my elderly neighbour Molly. She was upset and worried. I asked her if she was ok and she replied by telling me that her wallet had been stolen while having a coffee at the shops. Yeah I know, pretty rough right! I felt for her. …

I’m sorry, it was my mistake, I’ll fix it

“I’m sorry, it was my mistake, I’ll fix it!” When was the last time you heard a company say that to you? Most likely never! A little while ago I had a disappointing encounter that reminded me of how easy it is to forget one of the most important aspects in building a brand … …

Look to the past for your future

I read this today and I thought it was worth sharing. “Today’s generation mistakenly assumes we know more about people than any previous generation. In reality, our minds today are mostly crammed with technology, entertainment, and news. Past generations occupied their minds less with technology and more with people. Five minutes in an old book …

The Next Big Thing

“They say the next big thing is here, that the revolution’s near, but to me it seems quite clear that it’s all just a little bit of history repeating.” Shirley Bassey Shirley knows the truth! It’s all just a little bit of history repeating. This is very relevant for marketers and anyone else trying to …

When is the best time to post on Social Media?

This is a question I get asked a lot. “When is the best time to post on Social Media?” The best way to answer that is to think about human behaviour. The 2015 Sensis Social Media Report looked at ‘How Australian people and businesses use social media’. The study found the two most popular times for people to …

why brand building habits are more important than motivation

Here is a common problem brand builders and business owners face. Like the hare in Aesop’s tale, they launch their brand and marketing plan with pace and promise but quickly run out of steam and get side tracked. I see this happen on every platform and channel — social media, email marketing, blogs, you name it. They …