The Next Big Thing

“They say the next big thing is here, that the revolution’s near, but to me it seems quite clear that it’s all just a little bit of history repeating.”
Shirley Bassey

Shirley knows the truth! It’s all just a little bit of history repeating.

This is very relevant for marketers and anyone else trying to build a brand and get attention in today’s hectic world. Whether you own, run, or work for a business or nonprofit, this is completely relevant to you.

Don’t fuss over the latest tools, channels or platforms, fuss over the things that really make a difference to people.

  • fuss over the brand story you’re telling
  • fuss over delivering great value
  • fuss about your customer service
  • fuss over the needs and aspirations of your potential customers

People will love you for it.

Jason Fried states it clearly in his book Rework.

“A lot of companies focus on the next big thing. They latch on to what’s hot and new. They follow the latest trends and technology. That’s a fool’s path. You start paying attention to things that are constantly changing instead of things that last. The core of your business should be built around things that won’t change. Things that people are going to want today and ten years from now. Amazon.com focuses on fast (or free) shipping, great selection, friendly return policies, and affordable prices. These things will always be in high demand.”

Jason Fried

Focus on what really matters to people and you will build a brand people love.

Hope this helps


PS. Why a picture of bread? It’s a staple for millions of people around the world. Focus on what is key, what is staple, not what is new and fancy.


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